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If there’s one thing I’ll never stop splurging on, it’s a really good candle. There’s just something about walking into a home that has a signature scent—it instantly feels warm, inviting, and a little more luxurious.
Apotheke has been my go-to candle brand for years. Their quality and scent profile are unlike any other candle brand. When I found out they were launching an exclusive collection at Target, I was ecstatic. You don’t have to guess which scent you’ll love the most.
Whether you’re drawn to fresh citrus, cozy woods, or soft florals, each scent creates a completely different mood for your home. Think of it like finding a signature perfume, but for your home. Below, I’m sharing every candle in Apotheke’s new Target collection and exactly how to choose the one that’s perfect for you.
Who is Apotheke?
Apotheke began in founder Chrissy Fichte’s kitchen in Brooklyn, New York. She began formulating home scents and soaps and quickly grew the brand into the notable luxury candle business it is today.
The company prides itself on creating candles that “transform a house into a home, elevate every mood, and help keep memories alive.” Made with natural fragrances and sustainable resources, these high-quality candles are the perfect addition to a living room coffee table, kitchen counter, or bedside table.
What’s your signature Apotheke scent?
1. For the Boutique Hotel Lover: White Vetiver
She wants her home to smell like the lobby of a five-star hotel. Everything is crisp, calming, and intentionally curated. She lights this candle before guests arrive (and honestly, just for the vibes when she gets home from work).
Fragrance Notes: earthy vetiver, creamy sandalwood, crisp amber, and white cedar
2. For the Coastal “Clean Girl”: Sea Salt Grapefruit
She wishes she lived five minutes from the beach. Her home is full of light woods, woven baskets, striped linens, and oversized windows. She wants every room to feel airy, sunlit, and relaxed.
Fragrance Notes: tangy sea salt, black pepper, and ripe grapefruit with sweet tarragon and a fresh dewdrop accord
3. For the Minimalist City Girl: Charcoal
She loves rooftop dinners, boutique hotels, and cozy wine bars. Her apartment is filled with vintage finds, oversized art, and mood lighting. Charcoal fits her effortlessly cool style.
Fragrance Notes: cedarwood and sandalwood with smoky embers, burnt maple, and a hint of raspberry
4. For the Cozy Entertainer: Earl Grey Bitters
She’s the friend who invites everyone over for homemade pastries, tea, and long conversations around the kitchen table. Her home always feels welcoming, even if it’s not perfectly styled.
Fragrance Notes: aromatic black tea leaves with citrusy bergamot, fresh lemon zest, and a hint of soft peony
White Vetiver Candle
Sea Salt Grapefruit Candle
Charcoal Candle
Earl Grey Bitters Candle
